Wednesday, June 24, 2009

La Mera Buena - Summer Radio Campaign

The Minnesota Home Ownership Center and Minnesota Housing (Finance Agency) have produced a public service announcement on the Spanish language radio station: La Mera Buena (FM 107.5 / KBGY).

The message, read by on-air personality Mike Castillo, lets Spanish-speaking homeowners that may be struggling with their house payments about working the existence of FREE, non-profit foreclosure prevention services and warns them about working with for-profit agents that may not have their best interest in mind.

The text of the message (translated to English):

If you think you’re in danger of, or are already facing, foreclosure… you’re not alone. In Minnesota, there are services available to receive advice and assistance – FREE OF CHARGE – to help keep you from losing your home. Unfortunately, there are people who only want to take advantage of you in your situation, and they can actually make things even worse. If you need assistance, contact the MN Home Ownership Center at 651-659-9336 or MN Housing at 651-296-7975. And remember: Don’t let yourself be fooled. This message is sponsored by the MN Housing Finance Agency and the MN Home Ownership Center.

The message, which will run about 80 times over the summer, has already increased the volume of calls to the Center requesting information about foreclosure services.

You can hear the spot (MP3 Format), here.

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